Welcome Email Flow

Produce next level communication & retention with our new subscribers.

Following a packaging refresh and as the brand moves into a new space where our bottom line essential message is nuun=hydration we need to update our welcome flow to match the creative direction, both in voice and style. The update will also allow us to dial in and segment better, related to consumer behavior, which will increase retention and provide a better experience for the consumer.

Mandatories: Optimize for mobile, short & sweet copy with enticing yet simple design, increase brand value call-outs