Nuun Hydration

Nuun is a company dedicated to keeping you as hydrated as humanly possible. Their drink tablets are fizzy, tasty and loaded with electrolytes that keep you healthy and hydrated!

Nuun began as the first company to separate electrolyte replacement from carbohydrates and has become a “must-have” product for more and more people. Nuun has expanded its product offerings from its sports hydration roots to include more clean-ingredient lifestyle products for everyday hydration.

I worked with the Customer Marketing and Design & Video production team creating work that resonated at a brand level as we expanded from the fitness space into a larger market, helping to create a new brand style and supporting designed deliverables to appeal to a broader “healthy lifestyle” audience without alienating Nuun’s core fanbase.

My role focused heavily on concept visualization, product rendering, and packaging design. Other work included creation of print assets, product education materials, and sales decks, as well as digital assets including email, product display pages, landing pages, and digital ads.

While at Nuun I worked nearly independently without much support, holding many roles and responsibilities at a time when the brand was transitioning both to new leadership and from athletic-focused assets to a more commercial approach showcasing delicious hydration for an active lifestyle.